Tag ~customer lifetime value

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Usagebased pricing is a companywide effort

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Longterm profitability is the only growth metric that matters

Optimove raises 75M growth investment to manage customerled journeys at scale

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Is your event strategy paying off How to calculate your event ROI

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Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously

Bainbridge Growth wants ecommerce brands to stop sales guessing game

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The good better and best of cloud and SaaS growth

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For the first time in 4 years profitability beats growth

Ocurate raises 35M to show customer lifetime value for B2C companies

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Calculating sales efficiency in a startup: The magic number that will help you scale

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5 tactics for managing paid customer acquisition during a downturn

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Use cohort analysis to drive smarter startup growth

A founders guide to calculating CAC and LTV the right way

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4 ways founders can amplify revenue during hard times